A Sales Brochure That Sells Specialty Drilling Technology Across Continents

Lu Hickman Creative Co. designs the capabilities brochure for Enhanced Drilling, the specialty well technology provider whose EC-Drill MPD system operates across more than 1,000 wells in Norway, Australia, Brazil, and the Gulf of Mexico. The brochure carries the newly rebranded identity into a piece built to do serious technical selling work for an international audience of drilling engineers and procurement leads.

The format is a compact 8" x 5", chosen so the brochure travels well between trade shows, client meetings, and offshore operations without losing presence. Product imagery is framed in the brand's navy blue, technical specifications are highlighted in the official orange for fast visual scanning, and the layout guides the reader through complex product benefits without overwhelming them. Every structural and visual decision is made in service of both comprehension and conversion.

The production specification is equally deliberate. The brochure is printed with water-based inks on 100% post-consumer recycled FSC-certified paper manufactured with renewable energy, and finished with Swiss-stitch binding in biodegradable fiber. For a company whose technology exists in part to protect the seabed during deepwater drilling, the print execution aligns the physical object with the brand's environmental mission as a material demonstration rather than a claim.

This is what AEC and Oil & Gas marketing demands: the ability to hold technical accuracy and creative clarity in the same piece, without sacrificing either. The brochure does the job of a top-tier sales engineer in print form, and it does it in any room, in any country.

FAQ

What is the format of the brochure?

A compact 8" x 5" capabilities brochure, designed for international sales and trade environments.

How is the brochure produced?

Printed with water-based inks on 100% post-consumer recycled FSC-certified paper made with renewable energy, finished with Swiss-stitch binding in biodegradable fiber.

Who is the audience?

Drilling engineers, procurement leads, and operators evaluating specialty well technology across global markets.

Lu Hickman Creative Co. is a certified MBE/WBE boutique design and marketing agency headquartered in Houston, TX, with presence in Chicago and São Paulo, serving clients across the United States. The firm holds WBE, MBE, Hire Houston First (HHF), HUB, and SBE designations and has earned six GDUSA awards in addition to two 2025 HBMA Lantern Awards.

Services include brand identity and guidelines, capabilities brochures and sales materials, proposals and RFP design, interactive presentations, and full marketing collateral systems, all built for firms that compete in technical industries.

luhickman.com